Bybit Launches IMakeIt Campaign with Bold Rebranding, Empowering 70M+ Global Users

DUBAI, UAE, July 9, 2025 /PRNewswire/ — Bybit, the world's second-largest cryptocurrency exchange by trading volume, has unveiled a transformative rebranding initiative. This marks a significant milestone in its six-year history, introducing the IMakeIt campaign and a dynamic new visual identity. The move underscores Bybit's dedication to revolutionizing the financial sector and supporting its global community of over 70 million users.

A New Era of Possibilities
From its founding, Bybit has been a pioneer in innovation, seamlessly connecting centralized and decentralized finance, and catering to everyone from novices to experts. The rebranding reaffirms Bybit's mission to not only serve traders but to redefine trading possibilities. Bybit is committed to expanding the horizons of what's achievable in finance.

"At Bybit, we empower our users to forge their financial futures. The IMakeIt campaign and our refreshed brand identity embody our focus on innovation, inclusivity, and empowerment," stated Claudia Wang, Bybit's Head of Marketing. "We're breaking down barriers, opening new opportunities, and leading our community toward a future brimming with possibilities. This isn't just a makeover—it's a leap forward, inspired by our users and our vision to transform global finance."

Redefining Finance for All
This rebranding initiative is a testament to Bybit's leadership in the next wave of financial evolution, making digital assets and decentralized tools accessible, powerful, and inclusive for all.

Vision: To revolutionize global finance by unlocking endless possibilities for everyone.
Mission: To challenge the conventional by fostering a disciplined, inclusive, transparent, and enduring financial ecosystem.

The Essence of the New Brand: "I"
Central to Bybit's new identity is the letter "I," representing individuality, innovation, and intent. It symbolizes the personal power of each user to shape the future with Bybit.

Beyond Aesthetics: A Comprehensive Transformation
Bybit's rebranding goes beyond visual updates, redefining its communication, connection, and empowerment strategies for all users. The new brand voice is bold yet relatable, globally aware yet locally relevant, guiding users with clarity, empowerment, and innovation. The focus is on storytelling that reimagines financial possibilities worldwide.

Rollout Timeline
- Early July: Global campaign launch, social media activations, and a livestream event.
- Mid-July: App updates, including UI and icon enhancements for both Lite and Pro versions.
- Coming Soon: Website revamp featuring a new homepage, onboarding process, and key product pages.
- August Onwards: Gradual implementation across regional adaptations, videos, templates, internal tools, and global events.

Bybit / TheCryptoArk / IMakeIt

About Bybit
Bybit ranks as the world's second-largest cryptocurrency exchange by trading volume, serving over 70 million users globally. Since its inception in 2018, Bybit has been at the forefront of creating a simpler, more open, and equitable ecosystem in the decentralized space. With a strong emphasis on Web3, Bybit collaborates with leading blockchain protocols to offer robust infrastructure and foster on-chain innovation. Known for its secure custody, diverse marketplaces, user-friendly interface, and cutting-edge blockchain tools, Bybit bridges traditional and decentralized finance, enabling builders, creators, and enthusiasts to explore the vast potential of Web3. Learn more at Bybit.com.

For further information, visit Bybit Press.

Media Contact: media@bybit.com

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