Bybit Launches IMakeIt Campaign with Dynamic Rebranding, Empowering 70M+ Global Users

DUBAI, UAE, July 9, 2025 /PRNewswire/ -- Bybit, the world's second-largest cryptocurrency exchange by trading volume, has unveiled a comprehensive rebranding initiative, marking a significant milestone in its six-year evolution. The introduction of the IMakeIt campaign and a refreshed visual identity underscores Bybit's dedication to transforming the financial ecosystem and supporting its dynamic global community of over 70 million users. A New Era: Breaking Boundaries From its founding, Bybit has pioneered innovation, seamlessly integrating centralized and decentralized finance, and catering to both novices and experts in the crypto space. Today, Bybit reiterates its mission: to revolutionize trading possibilities and methodologies, proving that in the realm of finance, the only limit is imagination. "Bybit stands firm in the belief that every individual holds the power to craft their financial future. Our IMakeIt campaign and new branding embody our pledge to innovation, diversity, and empowerment," stated Claudia Wang, Bybit's Head of Marketing. "We're committed to erasing barriers, exploring new horizons, and leading our community towards a future brimming with possibilities. This isn't just a makeover—it's a leap forward, fueled by our users' aspirations and our vision to redefine global finance." Crafting the Future: Bybit's Renewed Narrative This rebranding initiative is a testament to Bybit's leadership in the next financial revolution, enabling users to navigate their financial journeys with accessible, potent, and inclusive digital and decentralized solutions. Vision: To democratize finance by unlocking endless possibilities for all. Mission: To challenge and change the financial ecosystem into one that's disciplined, inclusive, transparent, and built to last. The Essence of the Brand: "I" Central to Bybit's new identity is the letter "I"—representing individuality, innovation, and intent. It's a personal and potent symbol of every user's role in co-creating the future with Bybit. Beyond Aesthetics: A Comprehensive Transformation This rebranding transcends visual updates, redefining Bybit's essence and objectives. It introduces a novel approach to communication, engagement, and empowerment, catering not just to traders but to all users. The refreshed brand voice is assertive yet relatable, globally aware yet locally relevant, steering users with clarity, empowerment, and innovation. Storytelling takes center stage, highlighting the boundless opportunities in finance for everyone, everywhere. Rollout Timeline: Witness the Transformation Early July: Global campaign launch, including social media activations and a live event. Mid-July: App updates, featuring UI and icon enhancements for both Lite and Pro versions. Coming Soon: Website revamp, with a new homepage, streamlined onboarding, and updated product pages. August Onwards: Gradual implementation across regional adaptations, multimedia content, templates, internal systems, and worldwide events. Bybit / TheCryptoArk / IMakeIt About Bybit Bybit ranks as the world's second-largest cryptocurrency exchange by trading volume, serving a vibrant community of over 70 million users globally. Since its establishment in 2018, Bybit has been at the forefront of fostering openness in the decentralized realm, crafting a straightforward, open, and equitable ecosystem for all. With a keen focus on Web3, Bybit collaborates with top blockchain protocols to deliver solid infrastructure and spur on-chain innovation. Celebrated for its secure custody, diverse market offerings, user-friendly interface, and cutting-edge blockchain solutions, Bybit bridges traditional and decentralized finance, enabling creators, developers, and aficionados to harness the full potential of Web3. Explore the future of decentralized finance at Bybit.com. For further information, visit Bybit Press. Media Contact: media@bybit.com Stay Connected: Bybit's Communities and Social Platforms Discord | Facebook | Instagram | LinkedIn | Reddit | Telegram | TikTok | X | Youtube Disclaimer: This press release is sponsored and provided for informational purposes only. It does not represent the views of Crypto Daily, nor is it intended as legal, tax, investment, or financial advice.