MiL.k Debuts USD1 Loyalty Hub on BNB Chain, Bridging Real-World Rewards with Web3

SEOUL, South Korea – July 3, 2025 – MiL.k, the blockchain-based loyalty integration platform operated by MiL.k Partners Co., Ltd., has officially launched its on-chain rewards platform USD1 Loyalty Hub exclusively on BNB Chain. This innovative platform introduces an on-chain rewards infrastructure built around USD1, a fiat-backed stablecoin, significantly expanding MiL.k's Web3 utility offerings.

Building upon MiL.k's established success in Web2 – which includes over 1.5 million users and partnerships with major corporations – the USD1 Loyalty Hub represents a strategic initiative to bring practical reward models into the Web3 space. The platform incentivizes real-world usage by allowing participants to earn M-USD1 Points through holding or trading USD1 on PancakeSwap V3, particularly via the USD1-BNB and USD1-MLK trading pairs.

Reward points are calculated daily based on UTC snapshots and distributed proportionally, with a minimum threshold of 50 points required for redemption. Qualified users can exchange their accumulated points for MLK, MiL.k's native utility token. Complete campaign details are available on MiL.k's official social media channels.

BNB Chain, renowned for its high throughput, low transaction costs, and thriving dApp ecosystem across DeFi, gaming, and NFTs, provides an ideal foundation for MiL.k's Web3 consumer adoption strategy. The USD1 Loyalty Hub establishes a core loyalty framework within the BNB Chain ecosystem, enhancing MiL.k's blockchain presence while creating new cross-border engagement opportunities through Web2-familiar reward mechanisms.

"The USD1 Loyalty Hub marks the first step in our comprehensive on-chain loyalty vision," stated Jungmin Cho, CEO of MiL.k Partners Co., Ltd. "We're excited to enhance Web3 user engagement through utility-driven reward systems and remain committed to delivering sustainable value to our global community."