Sports Analyst Predicts $100 XRP Price Surge: Key Indicators to Monitor

Ripple's XRP is gaining momentum not only among institutional investors but also within the sports industry as its value continues to climb. The cryptocurrency has demonstrated significant growth this week, surging 17% following optimistic XRP ETF developments.

Renowned sports analyst Kelly Stewart, known as 'Kelly in Vegas,' recently contributed to the ongoing discussion about XRP's potential, outlining critical signals that could pave the way to a $100 valuation. "If XRP hits $100, there will be signs," Stewart tweeted during a conversation about Kansas State University's (K-State) search for new revenue streams.

K-State's athletic department aims to generate over $20 million ahead of the 2025-26 academic year, coinciding with the anticipated implementation of revenue-sharing programs for student-athletes. The university is reportedly exploring various strategies to address this financial need, including expanded beer sales, naming rights deals, and on-field football sponsorships.

Stewart's remarks sparked considerable interest within both cryptocurrency and sports betting circles. Shawn Becket, Senior Manager of Business Development for Kansas State Athletics, responded by inviting potential sponsors to collaborate, suggesting opportunities for brand exposure during televised events that attract over 20 million viewers.

This exchange highlights the emerging convergence between cryptocurrency and collegiate sports. Should K-State integrate XRP into its operations, it could create innovative revenue channels, particularly as digital asset adoption accelerates across the sports sector. The university has already implemented a fully cashless payment system for tickets, concessions, parking, and merchandise, though it has not yet officially incorporated cryptocurrency payments.

Globally, professional sports organizations are increasingly embracing digital currencies. The NBA's Sacramento Kings and Dallas Mavericks, along with European soccer club SL Benfica, now accept various cryptocurrencies including BTC, ETH, DOGE, and SHIB for tickets and merchandise. Notably, Japan's SBI e-Sports even compensates players in XRP, demonstrating the token's expanding utility.

Beyond potential sports sponsorships, several factors could influence XRP's path to $100. Regulatory clarity in the U.S. remains pivotal, as ongoing legal cases significantly impact market sentiment. A favorable resolution could attract institutional investors and strengthen market confidence. Additionally, approval of a spot XRP ETF would likely boost demand, making the asset more accessible to conventional investors.